HOURWORNJoin the list The habit came first.
Before AI, Jeff was building clan websites, forums, videos and identities for the gaming communities he ran. Outside the computer: woodworking, rebuilding motorcycles, working on older vehicles, and building his own house.
The common thread is wanting to understand how something works, then having a go at making it. The result does not have to be flawless to be worth doing. It does have to be honest.
Watches reward that kind of curiosity.
Fossil, Citizen, G-Shock, Swiss and Japanese automatics, high-precision quartz. Different watches open different doors. Servicing, regulation and modding add another way to appreciate the thing on your wrist.
Hourworn brings that interest into apparel. Original watch-inspired graphics, a close look at the details, and a real product-development process.
Built around a working life.
Hourworn is a brand of Zero Forge LLC. It is being built alongside a day job and family life, with AI providing help that makes the work more manageable. The ideas, product decisions and responsibility stay with the builder.
The opening collection is still in development. You can follow the studio, explore the artwork, and read the field notes while it takes shape.
