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Apparel inspired by watch culture.
Hourworn HW logoHOURWORNWATCH-INSPIRED APPAREL

BEHIND HOURWORN

The Studio.

Samples, print tests and what I’m working on.

OCTOBER 29, 2026 / STORE UPDATE

The store is open. You can browse the T-shirts, hoodies and hats now, while I keep sharing the sample work here.

Explore the Hourworn store →

OCTOBER 5, 2026 / SAMPLE NOTES

The graffiti sample after washing.

Wash test complete. The graffiti sample looks good after washing, with no obvious peeling visible in our inspection.

Real sample after washing.

80s Graffiti printed T-shirt after washing: washed sample
Washed sample
80s Graffiti printed T-shirt after washing: washed dial detail
Washed dial detail
80s Graffiti printed T-shirt after washing: washed print edge
Washed print edge
80s Graffiti printed T-shirt after washing: washed wordmark
Washed wordmark
Open the full-size wash photo ↗

See the current Graffiti T-shirt →

At the time of these notes, Racing, digital-watch splatter and Street Icons had also been printed, with garment, print and wash checks continuing. These photos record the development samples; they do not establish wash results for every garment now in the store.

See the other print tests →

Build updates.

RSS ↗
Earlier build notes

These notes record the decisions at the time. The current position is above.

Building the Hourworn product line.

I’m building a product line for an online store. Some designs follow a story from watch history. Others start with a detail I find interesting, like the navy and red GMT bezel. There’s room for both in Hourworn.

Seven Lane Seven samples to try.

I ordered three tees and four hoodies from Lane Seven, all in large. I’ll compare the fabric, fit and construction with the other samples as I choose the garments for Hourworn.

The heat press is for testing samples.

I bought the heat press to test garment samples as I work out what will work for Hourworn. It’s part of evaluating how the artwork and garments work together.

Six more samples for the comparison.

I placed another sample order today: six garments across three styles, all in size large. I want to compare the fit, fabric and construction in person before deciding what becomes an Hourworn garment.

Lane Seven and BTSA are next on the sample list.

I’m planning to order samples from Lane Seven and BTSA soon, so I can compare more options before committing to the garments.

The first Zuni samples are on the way.

Four tees and three hoodies have shipped and are expected Tuesday, September 15. Once they’re here, I’ll start ordering samples from the other vendors to compare the options in person.

Building a home for Hourworn.

I’ll be building out the studio where Hourworn will be based. I’ll share the space, the changes I make and how it comes together around the work.

The heat press has arrived.

The heat press and its accessory are here. I bought the press on August 3 to test garment samples.

Seven garments to get to know.

I ordered four tees and three hoodies to inspect for feel, fit and construction. Trying them in person will help me choose the right garments for Hourworn.

The speed on GRID01 is now 276 MPH.

The first artwork showed 231.362 MPH. That number belongs to Henry Segrave’s Golden Arrow record. I changed it to 276 MPH, the rounded figure Rolex gives for Campbell’s 1935 Daytona run. You can see the correction in the artwork on the site.

Blue Bird joined the Hourworn designs.

I selected the Speedwing / Blue Bird composition as GRID01. The Pursuit of Speed is its concept: a land-speed machine, Daytona sand and a watch dial brought into one graphic.

A heat press for the first garment tests.

I bought the heat press for testing samples, to help evaluate how the artwork and garments work together.

Bringing garment printing in-house.

I bought a DTF/DTG garment printer so I can develop and print Hourworn’s artwork in-house. The order also included ink and maintenance supplies.

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