A different starting point for each design.
Long Haul brings the watch and aircraft into one composition. Navy / Red gives the 24-hour bezel its own space. Digital Dawn takes its starting point from the 1972 Pulsar P1, with red LED numerals and gold circuitry. I’ll share the full Digital Dawn design closer to opening. These ideas sit alongside Blue Bird and BELOW as I build Hourworn’s product line.
Each design starts with a different detail that caught my attention, whether it’s a flight, a familiar bezel or a red digital display.
The detail has to survive the garment.
Artwork on a screen is only part of the job. Print size, garment color, the blank’s fit and the feel of the decorated area all affect the finished shirt. Those are the choices I’m working through as I develop the collection.
These are digital previews. Next I’ll try the designs on real samples, wear them and wash them. I’ll share what holds up and what needs another pass in the Studio.
Something you would actually wear.
A collector can enjoy the reference without wanting a shirt that tries to explain their whole collection. Each design should have enough character to stand on its own.
Take a look at all three directions. Which one feels like something you would reach for on an ordinary day? That is a more useful starting question than which image gets the loudest reaction.
See the current Navy / Red design, with the GMT bezel as its own subject on a white T-shirt. Explore the GMT bezel T-shirt →
