BELOW. An orange dial, 1967.

A watch built around the dive.

DOXA dates the original SUB 300 to 1967. Its orange dial and distinctive bezel offered a different visual language from the dark-dial tool watches associated with the period. The original watch was rated to 300 metres.

More than a timing ring.

The bezel paired elapsed-time markings with depth-related no-decompression information. DOXA describes work with U.S. Divers on the scale and credits development leader Urs Eschle in its account of the design. It is an interesting piece of information design: making a relationship between time and depth visible on the wrist.

I’m drawn to the way the bezel brings time and depth together. That detail helps shape BELOW.

From the reference to BELOW.

The 1967 SUB 300 gives BELOW a historical starting point in the world of recreational scuba. DOXA also documents the watch’s connection with Jacques-Yves Cousteau.

This is an independent Hourworn project, with no DOXA or Cousteau affiliation or endorsement.

The design is still taking shape.

I’m developing BELOW alongside the rest of the product line. I’ll share the full artwork closer to opening as the garments and print tests come together.

Part of the product line, still being built.

BELOW joins Blue Bird, the navy/red GMT bezel on white, and Digital Dawn in the developing product line. I’ll share the full design closer to opening.

Next I’ll work through the fabric, fit and print size on real samples. I’ll share the garment work in the Studio.